Marketing is Mind Over Matter

Do you shake your head when you see advertising that focuses on the product only? You may ask, “What does this have to do with me?” Or “Why should I care?” Elementary marketing will voice advertising like this: ‘My product is better than its competitor because…’, or ‘Buy my product because it does this and […]

How to Spot Fake 5 Stars Reviews

How can you tell fake reviews from authentic ones? Even the digital marketing industry uses fake 5 stars reviews. A few quick clicks on the reviewers will give you an idea if they’re fake or not. The global impact of phony reviews The biggest compliment a business can get is a referral from a happy […]